Visual Identity - Makeup Artist

For the visual identity of the Dayana Silveira Makeup brand, I developed a concept that conveys sophistication, exclusivity, and naturalness. The choice of color palette, composed of earthy tones and deep green, reflects the elegance and refinement of professional makeup, while also creating a connection with authenticity and natural beauty.

The logo features a stylized monogram with the initials "DS," worked in a metallic gold finish, adding a premium touch to the identity. The typography combines organic and contemporary forms, ensuring a fluid and modern readability.

The application of the brand across various materials, such as stationery and digital media, maintains a clean and minimalist design, with subtle graphic elements that reinforce the identity without overwhelming the composition. The use of contrast between green and gold details creates a balanced and sophisticated aesthetic, highlighting the brand's personality.

This visual identity was designed to position Dayana Silveira Makeup as a benchmark in the makeup market, attracting clients who value professionalism, exclusivity, and a striking visual design.